Real estate agency app - useful programme for real estate agents

1692 27-03-24 Read Time: 9 min

Working in real estate involves processing a large amount of information – properties, clients, enquiries, offers. Agents work in a continuous flow of different processes – showings, transactions, negotiations and paperwork. It’s impossible to manage such a business without quality software, which is why agencies are increasingly turning to the development of mobile applications. Such tools offer a wide range of opportunities for agents and clients, helping to solve work tasks and promote and develop business.

What a mobile application can do for estate agents

Extensive automation of work processes

The mobile application serves as a powerful technical tool for effective automation of work processes. It increases the accuracy and productivity of brokers’ work, minimises the volume of manual operations (filling in client profiles and object cards, editing the database, document turnover, etc.). The influence of the human factor is reduced and technical errors and confusion are eliminated.

Convenient, centralised access to information

All object and client data is securely stored in a single database on the application server. Each employee has access to information according to the rights granted by the administrator. The manager has the highest level of access. The centralised storage of information facilitates teamwork, allows several agents to work on properties in parallel under the control of the manager, and keeps the catalogue up to date. Changes made by an employee or administrator are immediately saved in the shared database and automatically reflected in the agent and client interface.

Proper planning and clear organisation of the broker’s work

Agents use the app as an electronic planner, creating a convenient schedule, reminding them of an upcoming deal or showing, and helping them not get lost in dozens of tasks. Agents become more organised:

• Use working time efficiently;
• monitor their own performance;
• Marking completed tasks and submitting reports to the supervisor for follow-up.

Forgotten clients, missed requests, mixed up properties, cancelled appointments – all these problems are a thing of the past. Everyone benefits: agents are able to manage their time competently and accurately, clients receive better service, managers gain confidence in the effectiveness of the team and can focus on developing the business rather than micromanaging their staff.

Increase customer loyalty and retention

Customers of any business appreciate convenient and simple solutions – especially in the property sector. With the help of a mobile application, a company can save its clients the hassle and simplify the complex tasks of buying, selling and renting. Customer loyalty is increased, trust in the agency and positive attitudes towards the service are strengthened. Downloading the application significantly increases the chances that the customer will not look for another real estate agent the next time, but will enter the familiar programme on his smartphone and order proven services.

Stay ahead of the competition, improve corporate image

Clients in the real estate market have a wide choice – they can apply to different agencies, choose the best service, look for more convenient conditions. This encourages companies to increase their competitiveness, improve their services and raise the level of service. One of the most effective ways for companies to stay ahead of the competition is to develop a mobile application. By offering such a tool to its clients, a real estate agency will grow in the eyes of its audience and gain noticeable advantages over its competitors.

Quality presentation of property

A mobile application is an excellent platform to showcase a property and demonstrate its benefits. All possibilities are available – uploading high quality photo galleries, video reviews, 3D tours, layouts, features. The application generates the most complete and well-structured description, which contains all the necessary information, but does not overload the client. A good presentation allows you to arouse interest in the property at the preliminary negotiation stage.

Effective communication

Proper communication between real estate agents and their clients is one of the most important factors influencing the success of a real estate business. A mobile application becomes an ideal platform for building a productive dialogue between the agency and the audience. We are talking not only about the process of direct communication, but also about the delivery of important messages, timely feedback, quick response to requests, responsiveness of the company to the needs of the audience. All this can be improved thanks to the technical possibilities of the mobile application.

Marketing tasks

Mobile applications are actively used to promote the services of companies in various niches, including real estate. There are many tools available:

• Contextual advertising applications to attract target audiences;
• Implementing loyalty programmes to bring back former customers and retain a loyal audience;
• SMM promotion and targeted advertising with an offer to download the app;
• ASO optimisation of the mobile app to increase its position in Google Play and App Store;
• Launch of a referral programme.

Increase conversions

As a result of the above factors, the mobile application improves the quality of service, highlights the company’s strengths and elevates the agent’s work to a higher level. As a result, customers move through the sales funnel more quickly and easily, and a greater percentage of the audience reaches the viewing, property selection and transaction stages. The conversion rate increases, the company makes more money, and new opportunities for development and scaling open up.

Functionality of the mobile application for real estate agents

• Catalogue maintenance. The agent adds properties to the app catalogue, uploads photos and videos, creates text descriptions, specifies prices, locations.
• Object status. At each stage of work, the object receives a corresponding mark – “in process”, “in work”, “preparing documents”, “transaction”, “completed”, “cancelled” and others.
• Automatic filling of forms. Standard characteristics of objects are entered using a special form. It is enough to enter the required data in the appropriate fields and a table of characteristics is automatically created on the basis of them. The data array can be copied, transferred to another object and templates can be created.
• Work with the customer base. A separate section stores a list of clients with contact information, history of requests, enquiries, viewings, transactions and other events. All properties are linked to the owner profiles.
• Processing enquiries. Users submit enquiries via a form in the application. The agent managing the property receives a notification and contacts the client for further communication.
• Chat communication. Correspondence and file exchange takes place in a chat room with standard functionality.
• Statistics and analysis. The programme automatically collects statistical data and generates reports. Reporting parameters can be customised to suit the needs of the business – for example, to take a sample of an individual agent to assess their performance.
• Automated document management. The mobile application serves as a platform for downloading, sharing and securely storing documents.

Branded estate agency app – what’s the client experience like?

Quick search of objects. The user searches for a property using various parameters – location, area, number of rooms, state of repair and many others.

Convenient catalogue. The list of items can be sorted and filtered, and the display format can be customised. You can add items you like to your favourites or compare them – just like in an online shop.

Object card. The user gets all the necessary information about the object in the application:

• Photo, video, 3D tour;
• Text description of benefits and features;
• Tabular features;
• Layout;
• Location with map.

To save the object map locally, the application generates a printable PDF document.

Price Tracking. A price quote is placed on the item card. The user can order the price tracking option and receive notifications in the application when the item becomes cheaper.

Feedback. Communication with agents can be transferred entirely to the application – conveniently and securely, as all correspondence history is stored in the user profile.

Information section. A real estate agency creates a branded reference section where it publishes useful information about the company, promotional offers, property market news, explanations, advice, links to legislation, answers to frequently asked questions and any other information that will be useful to customers and help increase user engagement.

Push notifications. The company uses pop-up messages to remind customers of viewings and consultations, invite them to take advantage of special offers, inform them of price changes and new properties that match their requirements.

Administration Panel

The application creates a separate management panel with these features:

• Customise the system to the needs of the company;
• Add and delete agency broker accounts;
• Set access levels for employees according to their area of responsibility;
• Communicate with technical support for quick resolution of technical failures and malfunctions;
• Processing requests from users – both agents and clients.

Integration of the agent app with other services

If a real estate agency already has specialised software or a website, this is no obstacle to developing an app. Any platform can be integrated with the mobile application via API, ensuring synchronised operation of the services.

• Synchronisation with the website. Properties are synchronised in the application and on the website. There is no need to transfer information, perform manual operations or duplicate requests. Users see the full property database with current prices and features on both platforms. Customer enquiries via the website are automatically recorded in the application and vice versa.
• Synchronisation with agency CRM. The application is synchronised with the automated CRM system for customer relationship management. The results of each stage of interaction with the client are recorded in the application.
• Parsing property listings from third party sources. You can set up automatic uploading of property sales and rental listings from various publicly available sources – this information will be displayed in the relevant section of the application and processed by estate agents.

The exact list of application features is determined individually, based on an analysis of the business, target group, competitors, specifics and services. If you need a high quality mobile product that will solve urgent business problems in the real estate industry, contact the KitApp studio. Leave a request on the website and get a quick feedback from our specialist.