How the app is useful
The application has an intuitive interface so that users waste no time and find each other in seconds.
Personal profile. When registering, users upload a photo and enter information about themselves – age, nationality, date of birth, occupation. For a more effective search for like-minded people, the application allows you to specify interests – travel, parties, movies, art, sports, food, concerts, language learning, games, recreation and much more. Data can be edited in the personal cabinet.
Interactive map. The map shows the current location of all registered users with photos and nationality icons. You can see people near you and around the world.
User profiles. The profile includes a photo and basic information – age, nationality, gender, interests.
Chats. Any selected user can be greeted in the chat room. The chat has standard functionality with the ability to send text messages, photos and videos. The list of chats is in a separate section with a search bar.
Settings. User settings allow you to update your login details, change your password and enable/disable notifications. When you are not in the mood to communicate, you can temporarily hide your profile from the map.
Filtering. Filters can be set by age, gender and interests to make searching easier. This tool is particularly valuable to users because it helps them narrow down their searches, find people with similar interests and connect with them more quickly. All of which makes the app more popular and in demand.
Monetisation. The application owner benefits from paid subscriptions, internal purchases and Google ads. Basic functionality is free for users. To remove any restrictions, users pay a monthly subscription fee for access to premium features. They can also purchase additional chats to expand functionality. Currently, the application is completely free to actively build the CA.
Development of a mobile application for fast online dating
Mater dating app is a product of KitApp mobile development studio. Our task was to create a dating and communication tool for a large number of users from different parts of the world. The client of the application is a customer from France, so we took into account the peculiarities of the French mentality when developing the application. We analysed competing products and created the most convenient tool that meets the needs of the target audience and has a significant competitive advantage. Complexity of the work done:
- Analytics. Studied the questions and needs of the target audience, analysed the competition to provide users with the best product with unique features.
- Structure development. There are three main sections: a personal account with settings, an interactive map and chats.
- UI/UX design. Customer provided application design.
- Programming. Developed application architecture for iOS and Android, ensuring fast performance and the ability to optimise performance for a high-traffic, fast-growing product.
- Publication. We submitted the application to the App Store and Google Play, optimised the pages in the stores.
When developing the Mater application, we took into account the prospects of its further development and expansion, using modern software solutions to ensure high speed and stability of operation. Today, the product shows excellent results and the number of active users is constantly growing.
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