APPLICATION FOR RESTAURANT, CAFE, FOOD DELIVERY SERVICE
A PROFITABLE PURCHASE FOR AN ESTABLISHMENT - A MOBILE APPLICATION
Icon and design AS A GIFT when ordering!
THE PRICE OF THE APPLICATION INCLUDES:
iOS + Android
Icon + design as a gift
iOS + Android
Icon + design as a gift
iOS + Android
Icon + design as a gift
RESTAURANT AND CAFE APPLICATION MANAGEMENT
Manage the application effectively through the admin panel! Processing and tracking orders, monitoring customer activity, adding menu items, statistics. All this has already been implemented!
Different levels of access to management
In the mobile application, you can also implement a system of different levels of access for staff. For example, when a waiter or manager who takes orders works only with the menu, marketers with promotions, bonuses, etc., and the manager has access to all information and functions. Such a system will improve the administration of the work process, protect against various excesses and dishonest performance of duties by employees.
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FEATURES OF THE MOBILE APPLICATION FOR THE ESTABLISHMENT
The network offers various mobile projects for table reservations or food delivery, which cover only one segment of the restaurant business. Our studio offers a more efficient, financially advantageous and convenient solution that combines a range of opportunities and services for establishments.
What is better about the ready-made KitApp application:
- affordable cost of the finished product, as opposed to individual development
- stylization of the interface design to match the style of the establishment
- no royalties (up to 25%) and other rental fees
- a set of functions that the business needs
- development of individual tools
- no advertising, where your competitors may be
The role of the application in the development of the restaurant business
Creating a mobile application for a cafe or restaurant is one of the main components of a successful business, regardless of whether it is a small coffee shop or a chain of trendy cafes. The application will perform functions important for the restaurant business:
- Attract the attention of new customers.
- Maintain the interest of existing customers.
- Increase business profitability.
- Efficiently and easily manage one or a chain of restaurants.
The product that our studio offers is cross-platform, so it can be successfully used on Android and iOS devices.
This solution allows you to reach the maximum audience even with small financial investments, and quickly. The implemented functionality will help you effectively run your business and provide your customers with quality service.
Functionality of the application for a restaurant
To avoid large expenses on functionality that may not be in demand in reality, you need to carefully consider the needs and requests of customers and formulate business tasks. For example, if the project is created for a club where artists and musicians perform, it would be appropriate to add notifications about events with the ability to book tables. For fine dining restaurants, you can focus on information, reservations and detailed descriptions of dishes. Each business needs its own set of functions, but there are also basic options that are implemented in restaurant apps.
Menu and delivery
Viewing the menu and the ability to order delivery is the main function of a restaurant app. This involves creating a well-thought-out and extremely easy-to-use interface that will allow users to conveniently study the restaurant menu and ensure quick and easy ordering. Only under these conditions will the client regularly use the program, and you will be able to receive more orders with less time and resources.
Online payment
Simple payment methods ensure an increase in repeat orders. To make the payment process faster and more efficient, couriers do not need bulky POS terminals or cash, when you have to constantly look for change. A good solution would be to add online payment when placing an order. Set up payment acceptance in a mobile app, on the website, via a payment link or using NFC technologies and a QR code. This will be more convenient for you and your customers.
Promotions and discounts, promo codes
Promotions and discounts are a good tool for attracting and retaining customers. Promotions are launched at different stages of the establishment’s development:
- Upon opening, which helps to attract and create a customer base.
- When new dishes or temporary positions are introduced to the menu, as well as during the rebranding of the establishment (including websites and applications).
- When income decreases, in order to increase the average bill, the establishment’s turnover and to quickly increase revenue.
Bonus system
Personal account with order history and the ability to add products to “Favorites”, as well as personal offers, accumulation and exchange of bonuses for discounts or products will be a good factor in improving feedback. But any bonus system must be well thought out and effectively organized so that it brings real benefits to the user. Even before the start of development, you need to understand the logic of implementing bonuses, because code with individual functionality is written for such a system.
Call the waiter
Often the waiter comes when visitors have not yet decided on an order, and then leaves and you have to call him by waving your hands or raising your voice. Not everyone likes this way of things. The best solution in this case would be the “Call the waiter” function in the mobile
READY-MADE APPLICATION CAPABILITIES
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Questions and Answers
Every year, the number of people ordering food home is growing, especially in the context of quarantine. The application will be a good tool for ordering products, paying and communicating with the courier. For delivery services, mobile applications are divided into three types:
- Aggregators. The principle of operation of such a product is very simple. It presents a menu from different establishments. The client makes an order, after which the aggregator manager transfers the data to the restaurant’s courier delivery service. Partnership conditions bring profit to the aggregator. Pros for the establishment: no need to create your own application, additional expansion of the audience. Cons: loyalty develops not to the restaurant, but to the aggregator, payments are considerable, so the profitability of the dish decreases, although the total profit increases. The owner of the aggregator may not even have an establishment and still receive income from the food delivery application.
- Functional services. They provide aggregator and delivery services for restaurants. The owner of such a service must organize logistics for the delivery of food from establishments and create his own courier service. The application allows you to order food from any establishment registered in the system, and the courier will deliver it to you.
- Own services. You can invest in creating your own mobile application for food delivery, and this is the best solution for medium and large establishments. Through the application, you can pay for the order, participate in the loyalty program, watch the latest news and new products from the restaurant. Your own service maintains the profitability of dishes, expanding the audience.
Regardless of the chosen model of food delivery, the catering enterprise receives a lot of benefits. The main one is high competitiveness and increased audience loyalty.
A mobile application can help optimize work processes and increase average checks, or it can become a useless project. Therefore, before creating it, you need to consider a number of factors that will affect the success of your plans. It should be taken into account that the average user’s smartphone, in addition to pre-installed programs, contains 15-20 applications of varying sizes. The user will install heavy and complex software only if it is really extremely useful and necessary for him. An application for a restaurant or cafe is unlikely to be one of them. It follows that the program should be light, simple and convenient.
The value of a mobile application for a restaurant and cafe:
- Mobile traffic has overtaken the traditional Internet, which offers good prospects for improving customer interactions.
- A well-designed application will increase profits and the number of orders, speed up and simplify customer service, and relieve the workload of staff.
- In addition to an additional order channel, a mobile application is a good tool for building a personalized marketing strategy. Compared to other sources, it provides feedback much faster.
- The program will also be useful for employees. Waiters will be able to respond to orders faster and, using the customer’s purchase history, recommend dishes. In addition, you can optimize internal work processes to make the restaurant even more convenient for visitors.
For the application to be as effective as possible, you need to decide at the initial stage what its functionality should be. You need to start development with a specific goal and an understanding of what result you want to achieve.
When ordering mobile application development service, you always need to conduct a business analysis. Due to the extremely high competition in the restaurant business, to create a successful application, an Internet marketer studies the market, competitors, target audience, their expectations and needs.
Next comes the stage of developing the technical specifications and creating a prototype of the future program. Based on this data, a design is developed using the corporate style of the restaurant. And the next stage is the direct development of the mobile application.
The last stage is testing and publishing the application in the App Store and Google Play. But the work does not end there, because a mobile project, like any other software, requires technical support, improving functions and adding new options for more convenient and effective use of the program by users.
A good application should easily cope with the tasks set, making life easier for users. That is, it should have several important functions that will help to quickly and easily satisfy customer requests.
What should you do to make your application effective and popular? Each restaurant has its target audience, but not every software meets the needs of this audience or does not always help solve pressing problems. The solution is simple – thoughtfulness of the logic of work, development of all the features of the program and functions that will appeal to customers.
Decide what is important to customers in your establishment. This will allow you to add the necessary functions. For example, if you have:
- Club-restaurant. You often hold musical events, concerts and creative evenings, then your target audience will be interested in learning about events and planning weekends, sharing announcements with friends, receiving bonuses, booking a table and making online pre-orders.
- Fast food chain. People come to you for a quick and filling snack, to chat with friends and eat burgers. So it would be useful for the target audience not to get confused by the menu, to quickly place orders, to order food for home and pick-up, to receive bonuses and to participate in interactive activities.
- A comfortable restaurant. You offer guests exquisite cuisine, hold banquets, master classes from the chef. Your target audience should learn about new menu items, recipes and cuisine culture, book tables online with personal service, make pre-orders and learn about events.
This is the minimum number of functions that would be useful to your customers. If you are not sure that you know exactly what functions to add, you can survey visitors (but do not ask what application they need – most likely the answers will be from the realm of fantasy). Thus, choose a set of 3-5 logically related functions that turn the application into a convenient tool.
In addition to working with the application itself, it would also be a good idea to run an advertising campaign to popularize your software. It is better to contact marketers with this issue, who will correctly build all stages of promotion.
